This branding concept is based on an AI-generated brand and briefing.
'forma Wohnkultur is a interior brand, that stands for sustainability, trend innovation and great craftmanship. Products are designed to improve the aesthetics and comfort of their customers' homes without harming the environment.‘ I developed a brand identity that underlines the company's strong commitment to sustainability as well as its modernity and aesthetics.
LOGO
Like the colour palette, the logo is also inspired by nature. The brand's initial 'f' is represented as a branch with a leaf, which is intended to illustrate the company's commitment to sustainability. To give the logo more presence, it is framed with an organic shape reminiscent of a stone. For more variance, the play with negative colours is used.
For the word mark, a very modern, sans-serif font was used to build a bridge to the trend consciousness and modernity of the brand.
