This branding concept is based on an AI-generated brand and briefing.
’flora naturals is a german cosmetic brand, that produces natural and high quality cosmetic products such as skincare and parfums. The cosmetics line was born out of a deep love for nature and is an expression of their commitment to beauty care that does justice to both the skin and the environment.‘
I have developed an identity that reflects both aesthetics and a love for nature.
different wordmarks
sketches
different logo variants
The logo designs are based on the idea of combining elegance with naturalness and modernity. For this reason, a sans serif font with high contrast was chosen here, which results in the word mark through slight modifications. For a more decorative variant, an illustrated branch was added - this also draws the focus to naturalness.
The illustrated branch was also used to develop a pattern that complements the brand's appearance and can, for example, be integrated perfectly into the product packaging.
packaging sample
label sample
label sample
